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Effective mobile advertising
Earning attention is the key to mobile advertising success. About time too! I was delighted to read last week that the UK’s Information Commissioner Christopher Graham has imposed a hefty £440,000...
View ArticleSeasonal changes in mobile marketing behaviour
New research reveals increased mobile usage during holiday periods Value : ★★★ Recommended link: Clash Group announcement All marketers are familiar with the increasing adoption of mobile browsing,...
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Facebook launches into mobile with Facebook Home
What does Facebook Home mean for Marketers? Mark Zuckerberg finally unveiled Facebook's mobile device strategy earlier in April. After a continuous swirl of rumours speculating the arrival of the...
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A calculator for retailers to review the potential for multichannel mobile sales
Measuring mobile activity with Google's mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the...
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New advertising options to reach mobile Twitter users
How Twitter is killing '2 birds with 1 stone' with its new mobile app promotions One of the biggest names in social media has finally joined the mobile marketing revolution. After Facebook announced...
View ArticleMobile and programmatic advertising best practices
Mobile landscape and the future of programmatic advertising Simon Swan's Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas from Hatch London, an agency...
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Mobile Viewability [Infographic]
Was the ad actually seen by a human? This is the question digital marketers have to ask nowadays when considering the effectiveness of their mobile advertising campaigns. Why? Because viewability - the...
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7 effective mobile marketing campaigns
Use these examples to help inspire your mobile marketing efforts Marketing campaigns are going mobile. This isn’t a new trend; really it’s about catching up with where people are. It won't surprise you...
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Twitter release new ad product: First view [@SmartInsights Alert]
First view lets brands get their video seen on Twitter Importance: (For big brands advertising on Twitter ) Recommended source: Twitter blog Yesterday Twitter announced the release of a new ad product...
View Article3 ways to bring mobile mojo to your programmatic campaign
Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile...
View ArticleMobile Ads need to improve to justify increasing spend
Chart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums Armani don't do infomercials. Rolex doesn't do direct mail. Ralph Lauren don't...
View ArticleMobile Ads compliment rather than displace TV Advertising
Chart of the Day: Smartphones aren't killing TV Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp...
View ArticleMobile display and mobile search grows 53%
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and...
View ArticleAd recall almost doubles when seen on multiple devices
Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased...
View ArticleSeasonal changes in mobile marketing behaviour
New research reveals increased mobile usage during holiday periods Value : [rating=3] Recommended link: Clash Group announcement All marketers are familiar with the increasing adoption of mobile...
View ArticleFacebook launches into mobile with Facebook Home
What does Facebook Home mean for Marketers? Mark Zuckerberg finally unveiled Facebook's mobile device strategy earlier in April. After a continuous swirl of rumours speculating the arrival of the...
View ArticleA calculator for retailers to review the potential for multichannel mobile sales
Measuring mobile activity with Google's mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the...
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